Skip to main content
WHAT’S NEW Top Women Clothing Top Women Shoes Top Bags Cocktail Hour Velvet Crush The Boot Guide Must Have Coats Sweater Weather BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL WOMEN CLOTHING ACTIVEWEAR BEACHWEAR COATS DRESSES HOSIERY JACKETS JEANS JUMPSUITS KNITWEAR LINGERIE LOUNGEWEAR PANTS SKIRTS SHORTS TOPS SHOES BOOTS FLATS LOAFERS PLATFORMS PUMPS SANDALS SNEAKERS WEDGES BAGS BACKPACKS BELT BAGS CLUTCHES CROSSBODY BAGS HANDBAGS SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS CASES FACE MASKS GLOVES HAIR ACCESSORIES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES TIES WATCHES BEAUTY BATH & BODY BEAUTY SETS FRAGRANCE HAIRCARE MAKEUP NAILS SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI BALENCIAGA JACQUEMUS ISABEL MARANT TORY BURCH OFF-WHITE VERSACE VALENTINO ESSENTIALS GANNI DIOR ALEXANDER WANG The Down Jackets Edit WHAT’S NEW Top Men Clothing Top Men Shoes Must Have Coats Sweater Weather Must Have Bags Leather looks Best Selling Boots BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL MEN CLOTHING ACTIVEWEAR BEACHWEAR COATS HOODIES JACKETS JEANS KNITWEAR LOUNGEWEAR PANTS POLOS SHIRTS SHORTS SUITS SWEATSHIRTS TOPS T-SHIRTS UNDERWEAR & SOCKS VESTS SHOES BOOTS BROGUES LOAFERS OXFORD SANDALS SNEAKERS SLIPPERS BAGS BACKPACKS BELT BAGS CROSSBODY BAGS HANDBAGS POUCHES SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS FACE MASKS GLOVES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES SPORT ACCESSORIES TIES WATCHES GROOMING BATH & BODY FRAGRANCE HAIRCARE SHAVE SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI AMIRI Alexander McQueen BALENCIAGA BURBERRY ESSENTIALS FENDI OFF-WHITE PALM ANGELS RICK OWENS CASABLANCA VERSACE The Down Jackets Edit WHAT’S NEW BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL KIDS CLOTHING DRESSES JACKETS JEANS JUMPSUITS LEGGINGS OUTERWEAR PANTS SETS SHORTS SKIRTS SOCKS SWIMWEAR TOPS TRACKSUITS SHOES BOOTS SANDALS SLIP-ONS SLIPPERS BAGS BACKPACKS HANDBAGS TOTES ACCESSORIES BELTS GLOVES HATS ORNAMENTS SCARVES TOYS ALL SALE TOP DESIGNERS GUCCI BALENCIAGA BURBERRY DOLCE & GABBANA ESSENTIALS FENDI GIVENCHY KENZO OFF-WHITE STELLA MCCARTNEY VERSACE Best Kidswear on Sale WHAT’S NEW Top Home BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL HOME BATH BATH ACCESSORIES BATH MATS SHOWER CURTAINS TOWELS BED COMFORTERS & QUILTS DUVET COVERS PILLOWS SHEETS FURNITURE CHAIRS SOFAS STORAGE TABLES HOME DECOR ART CANDLES CALENDARS HOME FRAGRANCE LIGHTING & LAMPS PHOTO ALBUMS PICTURE FRAMES RUGS CUSHIONS KITCHEN & DINING BARWARE & ACCESSORIES COOKWARE & BAKEWARE CUTLERY DRINKWARE DINNERWARE FLATWARE KITCHEN APPLIANCES KITCHEN TOOLS & ACCESSORIES SERVEWARE TABLE LINENS & ACCESSORIES PET ACCESSORIES CAT ACCESSORIES DOG ACCESSORIES TECHNOLOGY CAMERAS HEADPHONES SPEAKERS WEARABLE TECHNOLOGY ALL SALE TOP DESIGNERS GUCCI DOLCE & GABBANA La DoubleJ OFF-WHITE VERSACE New To Sale WHAT’S NEW Top Beauty BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL BEAUTY BATH & BODY BATH OIL & SOAK BODY CLEANSER & SOAP BODY EXFOLIANT & SCRUB BODY OIL HANDCARE SUPPLEMENTS BEAUTY SETS FRAGRANCE DEODORANT DISCOVERY SETS COLOGNE HAIRCARE CONDITIONER DRYERS MASQUES & TREATMENTS SHAMPOO STYLING MAKEUP BLUSH BRUSHES & TOOLS CONCEALER CONTOUR FOUNDATION LIPSTICK POWDER PRIMER REMOVERS NAILS POLISH TOOLS SKINCARE MASK MIST NECK & DECOLLETE NIGHT CREAM SERUM TREATMENTS EYE SUNCARE BODY ENHANCERS FACE TOOLS & DEVICES ELECTRONIC DEVICES HAIR BRUSHES HAIR TOOLS LASHES & BROWS SPONGES TOOTHCARE MOUTHWASH TOOTHPASTE SHAVE AFTERSHAVE BEARD OIL RAZORS SHAVING CREAM SHAVE SETS WELLNESS ALL SALE HOT BRANDS AESOP WESTMAN ATELIER CHARLOTTE TILBURY TATA HARPER AUGUSTINUS BADER DR. BARBARA STURM RÉVIVE OMOROVICZA LA MER 111SKIN New In COUPON CETTIRE: Enjoy up to 60% off FW23 items.<br>Starts on 01/17/2024 italist: Save up to 50% off select styles.<br>03/25/2024 - 05/30/2024 italist: Take advantage of free shipping.<br>Starts on 07/15/2022 THE OUTNET.COM: Enjoy up to 75% off select styles.<br>Starts on 03/14/2024 yoox.com: Enjoy up to 50% off select styles.<br>04/17/2024 - 04/30/2024 WOMEN CLOTHING BAGS SHOES ACCESSORIES BEAUTY MEN CLOTHING BAGS SHOES ACCESSORIES GROOMING BEAUTY FRAGRANCE HAIRCARE MAKEUP SKINCARE SUNCARE KIDS CLOTHING BAGS SHOES ACCESSORIES CARE HOME FURNITURE HOME DECOR KITCHEN & DINING PET ACCESSORIES TECHNOLOGY TOP DESIGNERS BALENCIAGA ESSENTIALS GUCCI JACQUEMUS LOEWE PALM ANGELS RICK OWENS VERSACE VALENTINO ZIMMERMANN Best Tops on Sale ACNE STUDIOS ALEXANDER MCQUEEN ALEXANDER WANG AMI ALEXANDRE MATTIUSSI AMIRI BALENCIAGA BALMAIN BOTTEGA VENETA CANADA GOOSE CASABLANCA DIESEL DOLCE & GABBANA DSQUARED2 ESSENTIALS FENDI GANNI GIVENCHY GOLDEN GOOSE GUCCI ISABEL MARANT JACQUEMUS JIL SANDER JIMMY CHOO JW ANDERSON KHAITE KENZO LANVIN LOEWE LORO PIANA MUGLER MAISON MARGIELA MARINE SERRE MARNI MIU MIU MONCLER NANUSHKA NIKE OFF-WHITE PALM ANGELS PRADA R13 RHUDE RICK OWENS SACAI SAINT LAURENT SKIMS STAUD STELLA MCCARTNEY STONE ISLAND STUART WEITZMAN THE ROW THOM BROWNE TOM FORD TORY BURCH TOTÊME VALENTINO VERSACE VETEMENTS WE11 DONE Y/PROJECT GUCCI

AS YOU LIKE IT

Selfridges
Selfridges
Feb 19 2021

AS YOU LIKE IT


Enter menswear’s new age of self-expression


Shop now


 


Words: Thea Bichard. Images: Daniel Sannwald


Shop now


Thanks to these strange times, the old style rules are out and boundaries are blurred. We’ve been wearing tracksuits for the 9–5, bringing out tailoring for virtual celebrations and wearing our usual going-out-to-the-bar outfits for our going-out-to-get-some-milk trips. And yet, it has also given us time to reflect on our tastes and question: what do we really want to wear when all bets are off? Who are the brands we truly identify with, and why? And with spring just around the corner, how do we want to emerge back into the world?


 


Freed up from trends and the usual fashion rules, self-discovery is key. With that in mind, Daniel Sannwald’s surreal photographs capture the many sides of your character you can explore this spring and beyond. A distillation of true, individual style.


AS YOU LIKE IT


AS YOU LIKE IT


Many of us have, understandably, lost all momentum when it comes to getting dressed. But perhaps that makes for the perfect opportunity to discover something new and explore a braver side of ourselves. For starters, donning bold colour is an easy win to boost your mood – JW Anderson, Bottega Veneta and Marni have that in spades this season, brightening up any rainy day. Delving deeper, earth-conscious designers such as Bethany Williams, who champions upcycling, and community-orientated brands like Labrum London, whose collections showcase untold stories of West Africa, make for design with a strong message – a (stylish) way to express yourself and your values, without saying a word.


Explore the collections


Shop now


AS YOU LIKE IT


AS YOU LIKE IT


– Vincent Levy, Selfridges Senior Fashion Editor


AS YOU LIKE IT


Have you found yourself wearing some, shall we say, unorthodox outfits over the past year? Thought so – but we bet a few have opened doors to clothing combinations you may not previously have considered. A designer who’s forever freeing up room for new ideas, Virgil Abloh said of his latest Off-White collection, “I thought of this muse, sort of half businessman, half youthful teenager – and how they can crash together.” Channel that childhood playfulness and newfound experimental side of yourself. How about a hiking vest with a collared jacket? Wellies with tailored trousers? Clashing prints? Patchwork denim? Why not!


AS YOU LIKE IT


AS YOU LIKE IT


AS YOU LIKE IT


Trench coats. Ties. Adidas’s Tristripe. All mainstays in men’s wardrobes for as long as we can remember. How can we shake things up a bit? Alexander McQueen’s answer is a spliced, reversible version of a belted trench – part of a collection created during lockdown that drew on archive styles and deadstock fabrics for inspiration. Ties – as much neglected as the office water cooler right now – showed up as belts at Versace and in shirt fabrics at Craig Green. Grace Wales Bonner, meanwhile, said of her collaboration with adidas Originals, “I was interested in elevating the familiar, and bringing an eveningwear and tailored sensibility to this essential collection.” Across these designers’ collections, the evolution of traditional menswear ‘uniforms’ grants you free rein – when you find what works for you, go for it.


AS YOU LIKE IT


AS YOU LIKE IT