Trailblazing Brands Championing Sustainable Fashion
A design philosophy that promotes environmental and social responsibility, the concept of sustainability has successfully transitioned into mainstream over the last few years. Luxury fashion has undergone a period of upheaval, with a number of designers keeping ethical considerations and slow fashion as the cornerstones of their seasonal collections. Whether you’re tentatively taking steps towards embracing a more eco-conscious lifestyle or have been an ardent supporter of sustainable fashion, having a piece or two from these brands in your timeless wardrobe is a must. Check out these five labels that create luxe collections by keeping sustainability at the heart of their design process and business philosophy.
Ditte and Nicolaj Reffstrup-led Ganni is passionate about climate change and has been working extensively to reduce its carbon footprint since 2016. The Scandinavian label has been using sustainable materials such organic cotton and recycled polyester in the creation of its collections in an aid to reduce harmful emissions and has recently launched its own rental platform in order to improve the longevity of its super chic clothing.
Ethically created in America, Live The Process is a lifestyle label known for its high-performance activewear and loungewear. Balancing sustainability with aesthetic appeal, the label provides employment to several women locally instead of outsourcing the production process and also ensures that everything from its packaging to the final product is reflective of its ethos of eco-consciousness and sustainability.
Constantly popping up on our Instagram feeds thanks to its tres-effortless collections, Sandra Sandor’s Nanushka has won significant acclaim for its supple vegan leather essentials. Fine craftsmanship and ethical considerations go hand-in-hand for the Hungarian label, whose collections utilise recycled and regenerated materials to create functional pieces emanate serious East-meets-West cultural vibes.
An understated London Fashion Week powerhouse, Rejina Pyo dominates the streetwear scene by shunning short-term trends for designs that stand the test of time. The label works closely with suppliers to source environmentally-friendly materials from ethical suppliers and also employs minimalist packaging material in order to ensure proper waste management.