What it is: A woody and aromatic eau de toilette that offers a new masculine spirit.Fragrance story: Created by perfumer Riccardo Tisci, this eau de toilette is an enthralling marriage of strength and freshness, signifying the modern man's duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer's palette, brings a vibrant freshness to the scent and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges—Virginia's Appalachians, the Atlas mountains in Africa and the Himalayas in Asia. Style: Woody, aromatic.Notes:- Top: bergamot essence.- Middle: cedarwood trio.- Base: black pepper, juniper.