First, they invited us to the Billionaire Boys Club, and now they’re offering us ICECREAM – Pharrell Williams and Nigo sure know how to butter us up. As the diffusion line of BBC, the label whips up hype-worthy garms that leave a sweet taste on the streets. Take the Running Puppy jeans; crafted from pure cotton, they're shaped to straight leg with plenty of room, and are stamped with a young version of the brand’s cunning canine making its great escape.| ICECREAM denim jeans100% cottonExposed button and concealed zip-fly fastening at frontRegular fit, mid-rise, straight leg, belt loops, five pockets, embroidered branding at front, brand print at front, brand patch at back, embroidered branding at back, branded hardware, partially linedMachine wash coldSize UK 30: rise 11in / 28cm, inside leg 32in / 81cm, leg opening 16in / 41cmModel is 6ft 2.5in/1.89m and wears a size UK 30Midweight, non-stretch
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