What it is: A long-wearing, crease-resistant, perfect everyday undereye concealer that covers dark circles and imperfections. Who it's for: Anyone with any skin type who wants medium coverage and a natural finish.What it does: This universal concealer leaves your eye area—and your whole face—looking brighter and more youthful. Its creamy formula leaves skin feeling richly moisturized around the delicate eye area but won't settle into fine lines. How to use: Apply under your eyes and on the outside corners using a concealer brush or the tip of your ring or pinky finger. Use a gentle, feather-like stroke and remember that a little goes a long way.