our dna frutfiber (tm) shorts aim to overcome the world’s over reliance on cotton with a range of colours cut from a conscious new textile developed by our in-house pangaia team. we’ve taken a bamboo lyocell base and blended this with cellulose fibers sourced from bananas and pineapples. typically discarded as waste, we’ve taken “waste not, want not” to the next level and turned it into “this season’s must have”. a regular fit enables our dna frutfiber (tm) shorts to be worn as part of a relaxed or everyday outfit and pair seamlessly with our dna frutfiber (tm) t-shirt for the perfect spring/summer co-ords. featuring a range of ready to wear colours and finished with our signature pprmnt (tm) treatment for optimum odour resistance.Essentials shorts designed for everyday dressing. With a regular fit and featuring our innovative FRUTFIBER (TM) fabric technology as a fruit-waste-based alternative to cotton. eco, environmentally friendly clothing, sustainable clothing, eco clothing, organic cottton, Natural, plant-originated textile treatment uses peppermint oil as its main active ingredient and has an antibacterial effect. We use it as a finishing treatment on our fabric to keep your garment fresher for longer: your t-shirt needs to be washed less often, saving water, energy and time. Regular cotton requires more water, pesticides and degrades the soil over time. Instead, we only use organic, made from natural seeds and without pesticides or other harmful chemicals. As a result, organic cotton products are safer for both our skin, and our earth. Over 100BN items of clothing and 500BN plastic bottles are being produced every year. Half goes to landfill, taking decades to decompose. All textile and plastic waste can be recycled, turned into a yarn and reused repeatedly. We develop products made of post-consumer recycled materials and plastic bottles. It does not only look good, but most importantly, feels good.